our story

Started in the duck slough in waste high water looking over a decoy spread, three childhood best friends bickered about the idea of a sportsman lifestyle brand. Circa 2010, visions of creating a culture of outdoorsman and woman that valued relationships and the experience in the field seemed to be the direction they wanted to take.


the vision

Trying to represent the outdoors, hunting, and fishing culture in day to day living was key in developing the brand. We wanted to make the transition from the field to the streets harmonious with the lifestyle we were living. Through years of time spent in the field Northland Outfitters came to fruition.